Airbus Marketing Plan - 1019 Words

1 Marketing Plan Sample Fà ©lina FLAM Maxime FONTAINE Anne ULRICH 2 Company profile - AIRBUS †¢ Founded in 1970 †¢ Headquarter in Toulouse †¢ One of the world‘s leading manufacturer of aircrafts †¢ Subsidiary of EADS, a European airspace company 1 Marketing Plan - Agenda 1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan Marketing Budget 4. Control Procedures Criteria of Success 2 Marketing Plan - Agenda 1. Strategic analysis 2. Achievable Marketing Objectives for 2010 3. Yearly Action Plan Marketing Budget 4. Control Procedures Criteria of Success 2 Strategic analysis 1.1 Business Trend Aviation is an important element in today’s world and influenced by†¦show more content†¦Yearly Action Plan Marketing Budget 4. Control Procedures Criteria of Success 2 Marketing action plan budget 3.1 Main Cooperative Bodies – MRO Services: HAECO, Lufthansa Technik – Airlines: Emirates, Singapore Airlines – Others: Blohm+Voss 3.2 Maintaining marketing activities †¢ We recommend Airbus to promote the Overhaul Service during different Air shows like the Paris Air Show or ILA Berlin. 14 à   Annex I, Annex J Marketing action plan budget 3.3 Developing new Product and its pricing – New Service: †¢ An Overhaul Service Center which offers the performance of IL Checks (after 15.000 flight hours) and D Checks (after 30.000 flight hours) for A380 – Pricing: (example for IL Check) Reduction for client †¢ Setting of a variable price spectrum Fix Price of 3,5 million â‚ ¬ Cost Overruns for Airbus working hours 35.000 15 à   Annex K 42.000 Marketing action plan budget 3.4 Promoting Marketing Activities 1) Quality of Service †¢ †¢ †¢ First overhaul service for A 380 Intranet connection for clients Direct explanation of new service for potential customers over telephone, emails or visits Special information event Codetermination for physical features also for overhaul service 2) Direct Marketing †¢ †¢ 3) Physical Features 16 Marketing action plan budget 3.5 Service Marketing †¢ Information about the overhaul before and during the maintenance †¢ Automatic Information to the clientsShow MoreRelatedTransnational Strategy3449 Words   |  14 Pagesto any particular culture, which enhances its competitive advantage (Grein, Samuel and Hirozaku 2001). The motivation to go global is to increase market share, to increase returns on investments when the investment is large, for instance, Boeing or Airbus. The company may also be targeting to enjoy economies of scale. A transnational strategy is a coordinated approach to internationalizations of a firm’s operations. Under this strategy, a firm strives to be more responsive to local needs whileRead MoreMarket Analysis On Scoot3385 Words   |  14 Pagesclaims to be the airline for the young, young at heart, and value seeking consumers (Flyscoot, 2015). Scoot focuses on destinations between Singapore and Australia and China.   This medium to long haul focused strategy allows them to concentrate marketing efforts between few destinations, slowly adding to its list as it gains momentum in the market.   It has announced its additional flight destinations for 2015 - Japan and South Korea will now be added to the list of its destinations.   Its direct competitorsRead MoreAnalysis of British Airways Marketing Environment4680 Words   |  19 PagesStakeholder Analysis 4.0 Internal Analysis 4.1 Resource Analysis 4.2 Marketing Audit 4.2.1 Marketing Strategies Audit 4.2.2 Marketing Structure Audit 4.2.3 Marketing Systems Audit 4.2.4 Marketing Function Audit 4.2.5 Marketing Productivity Audit 4.3 Innovation Audit 4.4 Other Auditing Tools 4.5 SWOT Analysis 5.0 Conclusion 6.0 Bibliography 7.0 Appendices This report identifies through research, the impact that marketing environmental issues have on British Airways. It clearly outlines theRead MoreGeneric Strategies of Ba5179 Words   |  21 Pages0 4.1 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 Internal Analysis Resource Analysis Marketing Audit Marketing Strategies Audit Marketing Structure Audit Marketing Systems Audit Marketing Function Audit Marketing Productivity Audit 4.3 4.4 4.5 5.0 6.0 7.0 Innovation Audit Other Auditing Tools SWOT Analysis Conclusion Bibliography Appendices 2 This report identifies through research, the impact that marketing environmental issues have on British Airways. It clearly outlines the macro andRead MoreManual Of HND Marketing Planning Fina14769 Words   |  60 PagesHND Business- Unit Manual- Unit 14- Working with and Leading People UNIT MANUAL (STUDY GUIDE) Marketing Planning Unit 19 HND BUSINESS N E NELSON COLLEGE LONDON L S O N C O L L E G E Copy right Author Editor Version Nelson College London Alfred Mbeteh Nazim Uddin V1-August 2013 HND Business- Unit Manual- Unit 14- Working with and Leading People TABLE OF CONTENT Table of content ...........................................................................................................Read MoreEvaluation of the Planning, Building and Operation of the MRO Aircraft Facilty1231 Words   |  5 Pagesbusiness in during 2014. Helicopter Technical Services UK – known as HeliTECH - aims to be European market leader of rotary-winged aircraft maintenance, specialising in heavy maintenance of European built helicopter types, including the full range of Airbus Helicopter AgustaWestland types. Based at Newquay Cornwall Airport, HeliTECH is ideally located for the servicing of helicopters based both in the UK and Europe. With a start-up budget of  £50 Million, HeliTECH will operate from a purpose built hangarRead MoreBoeing Versus Boeing : Clash Of Industry Giants1113 Words   |  5 PagesBoeing versus Airbus: Clash of Industry Giants The applied science of flight can trace it roots back to the Montgolfier balloon in 1783. The birth of aviation, a lighter – than – air balloon, took the European continent by storm. France, Germany and the English had had their own experimental variations in this new methodology of travel. Each experiment slightly different, experiments in controlling flight through paddles, fabrics, heating sources. This eventually evolved into delivery of mailRead MoreEntry Barriers Into The Airline Industry1612 Words   |  7 Pagesof suppliers. 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Comparison of Hamlet and the Lion King - 991 Words

In The Lion King, Minkoff and Allers present a clear difference between good and evil, whereas Shakespeare’s depiction of good and evil character in Hamlet is not so clear. The characters in The Lion King are categorised almost immediately in the orientation of the film, with the image of the characters giving the audience a clear picture of who the suspected betrayer is. However in the play Hamlet it’s a lot more difficult to label the characters as good or evil, the audience cannot be certain that Claudius is evil until the climax when he reacts to the play organised by Hamlet. There is a clear distinction between good and bad in The Lion King, this makes the audience highly suspect scar’s future betrayal of Mufasa and Simba. While in†¦show more content†¦This is the use of fate in a tragedy because as a famous commonly used quote says: two wrongs don’t make a right. Justice may not always be served instantly but fate will eventually take its toll on whoever does something bad. An example of this is Claudius’s situation in the play, He murdered his brother before the play began but throughout the play everything led up to whether he was guilty or not. It’s clear that Minkoff and Allers have presented justice in similar but different way, because while people who do the wrong thing are punished In Hamlet characters that had done nothing wrong still died. The situations in the Lion King and Hamlet are different, but the view of justice is very much the same. POINT 3: Shakespeare’s Hamlet structures justice in a similar way to The Lion King. In both Hamlet and The Lion King Justice is displayed at the resolution. Throughout the film and play everything builds up to the final moment of justice. There is a difference in the structure of both stories, however as in Hamlet the main character knows of the crime that’s been committed at the beginning of the play. Whereas in The Lion King, nobody finds out about the true crime committed until the climax when justice is served. The structure of Hamlet plays an important part in the way the audience views justice in comparison to The Lion King. Hamlet is structured so that the audience don’t have any knowledge of who is evil but more so a slight theory,Show MoreRelatedHamlet in Comparison to the Lion King Essay1255 Words   |  6 Pagescan be compared due to vast amounts of similarities between theme and characters; Hamlet and the Lion King are two literary works in which character an d theme are surprisingly similar throughout each work. The Lion King is thought to be just an animated children’s film, however, it is in fact a modern translation of Shakespeare’s Hamlet. The main characters in the Lion King are definite parallels to those in Hamlet. Along with the main characters and plot details, the stories were similar in theRead MoreComparison of Hamlet, the Lion King, Rosencrantz and Guildenstern740 Words   |  3 PagesIn both Hamlet and The Lion King, the uncle kills the king. 2. Both Hamlet and Simba are the rightful heirs. 3. Both Hamlet and Simba have a love interest. 4. Both Hamlet and Simba are royalty. 5. In both Hamlet and The Lion King, the dead fathers make appearances. Simba’s father appears from heaven and looks down on him while Hamlet’s father appears as a ghost. 6. The kings in both Hamlet and The Lion King were virtuous. 7. The uncles in both Hamlet and The Lion King are notRead MoreLion King and Hamlet - Compare and Contrast1038 Words   |  5 PagesBetween The Lion King and Hamlet As innocent and young the Disney movie â€Å"The Lion King† may seem, it is, indeed, loosely based off of the renowned Shakespeare play â€Å"Hamlet†. It would seem strange to the typical audiences of each, but when looked at closer, it is seen that they are actually related underneath the youthful, animated surface of The Lion King. One of the main aspects that connects The Lion King and Hamlet is the characters. Simba and Hamlet are both princes of their kingdoms. Hamlet, a manRead MoreWalt Disneys The Lion King Essay1031 Words   |  5 Pagesarguably be the best animated feature of all time in The Lion King. With a moral base unlike most of the movies released at the time, TLK placed a childrens facade on a very serious story of responsibility and revenge. However, this theme is one of the oldest in history, and it is not the least apparent in one of the oldest works of literature by The Bard himself, William Shakespeare. The work that Disneys TLK parallels is none other than Hamlet: Prince of Denmark and the film shadow this work so closelyRead MoreSibling Rivalry And The Relationship Of Brothers939 Words   |  4 Pagesyears. Hamlet by William Shakespeare and Disney’s 1994 film â€Å"The Lion King† directed by Roger Allers share many parallels between the relationship of brothers, resulting for the seek of revenge and restored order to compare. Green with envy, Scar and Claudius result to murder to achieve victory in gaining power over the thrown. The comparison between Claudius and Cain are evident to portray revenge upon their brothers and later to be exiled With both king deaths, Mufasa and King Hamlet bring meaningRead MoreEssay on Comparing Shakespeares Hamlet and the Movie, The Lion King2183 Words   |  9 PagesComparing Shakespeares Hamlet and the Movie, The Lion King There is no doubt that todays entertainment has lost most of its touch with the more classical influences of its predecessors. However, in mid-1994, Walt Disney Pictures released what could arguably be the best animated feature of all time in The Lion King. With a moral base unlike most of the movies released at the time, TLK placed a childrens facade on a very serious story of responsibility and revenge. However, this theme is oneRead MoreWilliam Shakespeare s Julius Caesar1641 Words   |  7 Pagesnumerous omens: a severe thunderstorm, a bird of night screaming in a marketplace, and even a lion walking through the streets. EZ Shakespeare alludes to Julius Caesar, in order to highlight the importance of King Hamlet’s death and also foreshadow the discovery of betrayal. One of the reasons that Caesar was alluded to was to capture one of the themes of Hamlet: that everyone dies eventually. Like how King Hamlet was going to die eventually, Julius Caesar dies too. It is this realization that is a majorRead MoreComparative Analysis: Hamlet and the Lion King1828 Words   |  8 PagesComparative analysis: Hamlet and The Lion King Hamlet is a 1990 drama film based on a tragic play with the same name, written by William Shakespeare. On the other side The Lion King is an animated musical movie. Walt Disney Pictures released the movie in 1994. As the movie Hamlet, The Lion King was also influenced by Shakespeare’s play, Hamlet. Both the movies are about revenging the death of a cherished family member but in different ways. Since a long time the idea of revenge has existedRead MoreLion King vs. Hamlet2415 Words   |  10 Pagesand watch Hamlet!† A statement which might sound ludicrous at first, is in reality, more sensible than one might think. Since 1994, The Lion King has been a must-see film for children all around the world. Its 8.5 rating on IMDB lists it alongside of some of the greatest movies ever made. Children’s movies that were released around this time were all shallow and simplistic. The reason why The Lion King was so successful is because it was an unexpected and pleasant anomaly. The Lion King is a storyRead MoreHamlet Plot Analysis1651 Words   |  7 PagesExposition A. Who? †¢ Hamlet, Ophelia, Ghost, Francisco, Fortinbras, Reynaldo, Horatio, Claudius (king). B. When? †¢ This story took place in the 15th century specifically in Medieval times. C. Where? †¢ The story occurred in Denmark, specifically in Elsinore. D. Background information: †¢ Hamlet, seeks revenge in his uncle who had killed his father who was the king. The story involved Hamlet who seeks justice upon his father, then seeks the opportunity to claim

6Th Grade Science Sources Of Energy Example For Students

6Th Grade Science Sources Of Energy Question Answer What is the difference between renewable and nonrenewable resources? Nonrenewable energy resources are available in limited supplies. This is usually due to the long time it takes for them to be replenished. Renewable resources are replenished naturally and over relatively short periods of time. What is an inexhaustible resource? Renewable energy; any energy that cant be used up. Name 3 examples of an inexhaustible resource. Solar, wind and water energy. Are rocks and minerals classified as renewable or nonrenewable? Nonrenewable. What are fossil fuels? Ancient forms of life. How was coal formed? The remains of plants under pressure. How does a coal burning power plant work? By burning it. Without fossil fuels what would happen to our economy? There would be no transportation. What is an alternative energy resource? Anything but fossil fuels. How do nuclear power plants produce electricity? Splitting atoms. Energy from the sun is considered an _____ supply. inexhaustible What is a photo-voltaic cell? A cell that transforms energy. What is geothermal energy? Energy from the ground. How is geothermal energy used? It heats up homes. What is a heat pump used for? For heating homes. What is hydroelectricity? Energy from moving water. How is hydroelectricity produced? The turbines spin and make electricity. How do tidal plants generate electricity? Falling water goes through a turbine. How do we get electricity from the wind? The moon.

Romeo and Juliet-Balcony Scene Essay Example

Romeo and Juliet-Balcony Scene Essay In this essay, I will be modernising one of the most famous scenes in one of the most famous storys in the history of theatre, Romeo and Juliet. I will be modernising the Balcony Scene, this is very well known and at the same time a very misunderstood scene. Masses of people everyday are misunderstanding the balcony scene. I will be targeting the modernised scene at a young audience. I will be aiming to keep every person in the audience interested and their attention towards the stage.The setting I have chosen is in Northern Ireland. I have chosen the setting because Northern Ireland is very well known for the wrong reasons such as the conflict between the two religious groups, Catholics and Protestants. I think this will work well for a modern audience because at this time in present there is most probably some form of violence or conflict going on between the two religions whether it be a simple argument or a riot. Also I think it would keep the audiences attention towards the stag e because it is most likely that the people in the audience will be very familiar with what is going on in Northern Ireland.The hostility between the two families is because Romeo and his family are Catholics who live on one side of their village and Juliet and her family are Protestants and live on the other side of their village. The two sides are well-known in their neighbourhood, this makes it more of a danger to be together. They also single out each other and are not allowed to be seen or heard together. If they did do this whatever the matter they would probably be killed by their opposites and it would cause masses of trouble, violence and conflict.Romeo and Juliet have actually only ever seen each other once before as it is too dangerous to be seen together. Romeo and Juliet would not communicate in long love sonnets and speeches face to face. They would communicate in many modern ways, here are the ways they would speak to each other. They would speak face to face some of the time, text using mobile phones and e-mail using the internet. Also they would speak to each other using a telephone.When I am modernising a piece of text taken from the play of Romeo and Juliet I will be making the text easier and less complicated to read. I am now going to modernise a part of the balcony scene. Romeo and Juliet are in their own houses talking on the phone. Juliets father is called Joseph.Juliet: Why were you born Romeo, the son of Montague? Romeo,leave that control freak you call a Dad, and come to me, reject your name and if you dont leave him Ill leave mine.Romeo: Shall I carry on listening or can I have my say?Juliet: My darling just listen to me, youre not my enemy, it is your name. What does your name mean anyway? It is no physical part of you, it is just a name, its no big deal. Why be a Montague, any name but a Montague, leave your name out of your life and our love life and have me instead.Joseph: Juliet! Who are you speaking to?Juliet: No one Dad!Ill h ave to go, Ill speak to you soon, Ill e-mail you, see ya later.Juliet almost got caught by her father talking to Romeo. Joseph is aware of who Romeo is and if Juliet was to be found out, she would get herself and Romeo into serious trouble.Later on in the night, Romeo and Juliet both go on the internet to speak to each other using a private chat room with just him and her in it. They are both in their own houses in their bedroom.Romeo: Are we safe? Your Dad didnt catch us did e?Juliet: No no, he just thought I was speaking to Kate next door.Romeo: Ok gd gd, just make sure he no one finds anything that will make them suspicious, never mind finding out.Juliet: I wont, that goes for you as well, be careful.Romeo: Im finding this really difficult to live like this, I want to be with you all the time.Juliet: Its hard for me to Romeo, it works both ways.Romeo: What are we going to do about it, I dont think this is gonna work.I am going to create a scene of my own which I would add to the end of my modernised Romeo and Juliet. Romeo and Juliet are in Juliets house as nobody is present in their house.Romeo: Look Juliet, Ive got to speak to you about something.Juliet: Come on then, spit it outRomeo: Look this isnt really gonna work between us is itJuliet: What dya mean this isnt gonna work!!Romeo: I mean this isnt working out between us, I think we should just call it a day!!Juliet: Call it a day, you arent serious are yeRomeo: Look Juliet Im doing this for both our own safety.Juliet: Oh ye, Whatever Romeo, just get out of my house and do me a favour and get shot on the way out.Romeo storms out and Juliet bursts out into tears.This is going to work well for a young modern audience because it is really up to date with what is going on in the world today. In a full play, it would include a good mixture of love and violence. Romeo and Juliet are living in a dangerous part of the world and they are mixing from different groups which in most peoples eyes in Northern Ireland shouldnt happen.